This Privacy Policy governs the manner in which Blue Pillar collects, uses, maintains and discloses information, including Personal Identification Information (as defined below), collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by Blue Pillar, effective as of the date set forth below.

By accessing this Site and making use of our services you explicitly agree to the terms of this Privacy Policy and our Terms of Use.

For the purposes of the EU General Data Protection Regulation 2016/679 (the “GDPR”), the data controller is Blue Pillar, Inc., whose principal business office is at 2 North Market Street, 4th Floor, Frederick, MD 21701 United States.

Personal Identification Information

“Personal Identification Information” is any information that enables us to identify you, directly or indirectly, such as your email address, name, shipping and billing address, telephone number, company name, credit card information, any form of identification number or one or more factors specific to your physical, physiological, mental, economic, cultural or social identity.

We automatically collect information when you visit the Site including your device’s IP address, and statistics about how you use the Site. This may include the pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from the page. We do not treat this information as Personal Identification Information, except where the information can identify you when associated with other Personal Identification Information we hold or where we are required to do so under applicable law.

You may browse our Site anonymously or you may choose to provide information to us.  We may collect Personal Identification Information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe to the newsletter or blog, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, telephone number, company name, title, and additional information about the nature of your inquiry or interest in Blue Pillar. Users may, however, visit our Site anonymously. We will collect Personal Identification Information from Users only if they voluntarily submit such information to us. Users can always refuse to supply Personally Identification Information, except that it may prevent them from engaging in certain Site related activities.

Non-Personal Identification Information

We may collect non-Personal Identification Information about Users whenever they interact with our Site. Non-Personal Identification Information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

We use cookies and similar technology to aggregate non-Personal Identification Information about Site usage by all of our visitors and to help us remember you and your preferences when you revisit the Site. Some cookies are essential for the operation of our Site (“Essential Cookies”). These cookies enable services you have specifically asked for.  These cookies remain on your device only until you close your browser after visiting our Site. Some cookies are used to collect anonymous information on the pages visited (“Performance Cookies”). For example, we might use Performance Cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.  These cookies remain on your device only until you close your browser after visiting our website. Some cookies remember choices you make to improve your experience (“Functionality Cookies”).  These Functionality Cookies remain on your device for an extended period of time.  When you revisit our website, we recognize Functionality Cookies and remember your preferences or can automatically log you on to the website.  Personal Identification Information on our system may be associated with Functionality Cookies, but the cookies themselves do not contain any of your personal information.  Finally, we may use “Behaviorally Targeting Advertising Cookies” which collect information about your browsing habits to make advertising relevant to you and your interests. Further general information about cookies and how they work is available at .  European Union visitors can visit  for more information on this type of cookie.

We may from time to time allow selected third parties to place cookies through the Site to provide us with better insights into the use of the Site or user demographics or to provide relevant advertising to you.  These third parties may collect information about a User’s online activities over time and across different websites when he or she uses our website. We may also permit third-party service providers to place cookies through our Site to perform analytic or marketing functions where you are notified of them and you have consented to the usage.  We do not control the use of such third-party cookies or the resulting information and we are not responsible for any actions or policies of such third parties.

We do not use technology that recognizes a “do-not-track” signal from your web browser.  

The specific types of first-party and third-party cookies placed by the Site and the purposes they perform are described in the table below:

Type of Cookies Who serves these cookies How to Refuse
Essential Cookies
These are cookies that are required for the operation of the Site. They include, for example, cookies that enable you to log into secure areas of our website.
- Blue Pillar These cookies are strictly necessary to deliver the Site and therefore cannot be refused. They can be deleted or blocked using your browser settings, however.
Performance and Functionality Cookies
These are used to recognize you when you return to the Site. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region), but are non-essential to the performance of the Site.
- Blue Pillar These cookies can be deleted or blocked using your browser settings.
Analytical or Customization Cookies
These cookies collect information about how users access and move through the Site. We use this information in either aggregate form to help us to improve the way the Site works, or to personalize the Site to your interests.
- Blue Pillar
- Google Universal Analytics
These cookies can be deleted or blocked using your browser settings. Alternatively, please follow the link below to opt-out: - Google Universal Analytics
Social Media Cookies
These cookies allow us to integrate social media functions into the Site and may also be used for advertising purposes.
- Twitter
- YouTube
These cookies can be deleted or blocked using your browser settings. Alternatively, please follow the links below to opt-out: - Twitter: - YouTube:


How we use collected information

We use your Personal Identification Information according to the terms of the Privacy Policy in effect at the time of our use. We will process your Personal Identification Information where (1) you have provided your consent which can be withdrawn at any time, (2) where the processing is necessary for the performance of a contract to which you are a party, (3) where we are required by law, (4) where processing is required to protect your vital interests or those of another person, or (5) where the processing is necessary for the purposes of our legitimate commercial interests, except where such interest are overridden by your rights and interests. 


Blue Pillar may collect and use User’s Personal Identification Information for the following purposes:

To improve customer service
Information you provide helps us respond to your customer service requests and support needs more efficiently.
To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
To improve our Site
We may use feedback you provide to improve our products and services.
To send periodic emails

We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Identification Information, username, password, transaction information and data stored on our Site.

Sharing your Personal Identification Information

We do not sell, trade, or rent User’s Personal Identification Information to others. We may share generic aggregated demographic information not linked to any Personal Identification Information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

If required or necessary, we will only transfer your Personal Identification Information to trusted third parties who provide sufficient guarantees in respect of the technical and organizational security measures governing the processing to be carried out and who can demonstrate a commitment to compliance with those measures.

Where third parties are processing Personal Identification Information on our behalf, they will be required to agree, by contractual means or otherwise, to process the Personal Identification Information in accordance with the applicable law. This contract will stipulate, amongst other things, that the third party and its representative shall act only on our instructions, or as permitted by law.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy

Blue Pillar has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the Personal Identification Information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

EU-US Privacy Shield.

Blue Pillar, if required, will comply with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of Personal Identification Information from European Union member countries. We, if required, will adhere to the Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, and recourse, enforcement and liability. If there is any conflict between the policies in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit compliance with the EU-US Privacy Shield Principles, Blue Pillar commits to resolve complaints about your privacy and our collection or use of your Personal Identification Information. European Union individuals with inquiries or complaints regarding this Privacy Notice should first contact Blue Pillar at:

Blue Pillar, Inc.

2 North Market Street, 4th Floor, Frederick, MD 21701, USA

Attn: Privacy


Blue Pillar has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to AAA, a non-profit alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint, or if we have not addressed your complaint to your satisfaction, please contact or visit AAA ( for more information or to file a complaint. Blue Pillar also commits to cooperate with EU data protection authorities (DPAs) with regard to human resources data transferred from the EU in the context of the employment relationship. Under certain limited conditions, you may also invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission. Blue Pillar is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

Some types of Personal Identification Information may be subject to other privacy-related requirements and policies, which are consistent with the Privacy Shield. For example, Personal Identification Information regarding and/or received from Blue Pillar customers is also subject to any specific agreement with, or notice to, said customer, as well as additional applicable laws and professional standards, and personal information regarding our personnel is subject to internal human resource policies.

You may request that we correct, update, or amend the Personal Identification Information we hold about you. Contact us in the manner described below to update your information. Please know that before we can make any changes to your information, we must confirm and authenticate that you are the data subject making the request for changes. If we deny your request, you will have the opportunity to appeal it, or appeal any other unresolved inquiries, complaints, and disputes.

Subject to any legislation which might, from time to time, oblige us to store Personal Identification Information for a certain period of time, we will respect your wishes to correct inaccurate Personal Identification Information. Otherwise, we will hold your information Personal Identification Information for as long as we believe it will help us to achieve our aims as detailed in this Privacy Policy.

You can ask us whether we are keeping Personal Identification Information about you and you can ask to receive a copy of that Personal Identification Information. Before sending you any Personal Identification Information, we will ask you to provide proof of your identity. If you are not able to provide proof of your identity, we reserve the right to refuse to send you any Personal Identification Information. We will respond as quickly as we can to your requests for details of Personal Identification Information we hold about you.

Your European privacy rights

For individuals within the EEA only. Under the GDPR, in certain circumstances, you have the right to: (a) request access to any Personal Identification Information we hold about you and related information, (b) obtain without undue delay the rectification of any inaccurate Personal Identification Information, (c) request that your Personal Identification Information is deleted provided the Personal Identification Information is not required by Blue Pillar for compliance with a legal obligation under European or Member State law or for the establishment, exercise or defense of a legal claim, (d) prevent or restrict processing of your Personal Identification Information, except to the extent processing is required for the establishment, exercise or defense of legal claims; and (e) request transfer of your Personal Identification Information directly to a third party where this is technically feasible.

In addition, where you believe that Blue Pillar has not complied with its obligation under this Privacy Policy or European law, you have the right to make a complaint to an EU Data Protection Authority, such as the UK Information Commissioner’s Office.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Blue Pillar

2 North Market Street, 4th Floor, Frederick, MD 21701Tel. +1.317.723.6601
This document was last updated on June 1, 2018